Last week, I wrote about the changes that Kickstarter made late last year, aiming to educate backers and provide a little more accountability to project creators, after several over-funded...
Blog - Interviews - People - Sacramento
Possible #Cookbook #Kickstarter Scam Steams Foodies
Last week, I wrote about the changes that Kickstarter made late last year, aiming to educate backers and provide a little more accountability to project creators, after several over-funded projects flushed backers’ money down the drain. Despite the improvements at Kickstarter, scams are still prevalent on the popular crowd funding site. Most projects that fail to deliver are technology- or gaming-related, however even food-related projects aren’t immune from possible scammers. It’s All About the Money, Money, Money For best results,...
Blog - Business Building Tips
What Makes or Breaks a #Kickstarter #Food Project
To date, of 3,713 Kickstarter applicants, 1443 have raised $17.4 Million for Food-related projects. These projects include kitchen appliances, gadgets, spices, sauces, salts, gardening apparatus, cookbooks, apps, restaurants and food trucks. But, they’re not all happy endings. There are no customers, businesses, or products at Kickstarter – there are only project backers, creators, and projects. Here’s how you can arm yourself to better understand the in’s and out’s of Kickstarter for a successful outcome for all parties...
Blog - Eat St - Interviews - People
On the Road with James Cunningham of Eat St [VIDEO]
He was Mr. Emotek in System Crash, he’s been featured on Last Comic Standing, Just for Laughs and Comedy Inc., he’s the creator of North America’s award-winning ”FUN-ancial” lecture for students, Funny Money, and he currently hosts the hit TV series, Eat St. by Paperny Films, which profiles the best street food across North America on Food Network Canada and Cooking Channel in the US. ...
Blog - Business Building Tips
The Teddy Bear Melee – Avoiding Customer Service Nightmares
Now, in 2013 more than ever before, any business who fails to realize social media’s potential for customer interaction and retention are not only being left behind, they’re potentially setting themselves up for catastrophic failure. Back in the day when slick salesmen rode into town on horse-drawn carriages to peddle their wares, an adage was born: Buyer Beware. Today, it’s seller beware. Brands are discussed and dissected before our eyes on Twitter, Facebook, Instagram, Pinterest, Yelp, and millions of blogs. In 2013, at the height of...
