Just in time for the kick-off to Season 3 of Food Network’s Eat St television show, Invoke Media, released the new version of the Eat St. mobile app for iPhone. The new version of the mobile app released today, now directs you to the best street food dishes in hundreds of cities throughout North America and the UK, based on customer reviews.
The new version of the Eat St. iPhone App, developed by Invoke and Paperny Entertainment to complement the popular Food Network television series, can now direct you to the best street food dishes in your city, as verified by the experts — street food aficionados like you. Local foodies can snap pictures of a food cart’s individual dishes, rate them and offer tips for the benefit of locals and tourists. A city’s food carts and dishes are ranked, so users can quickly see the must-try dishes locally, in every city in North America.
David Tedman, COO of Invoke Media said “In Canada, this is the first, if not the best example of the intersection of physical real time and television. People can interact with the carts they see on television in a relevant way.”
Just like in the previous version, The Eat St. App will display local delicacies and the carts that serve them. Integration with Google Maps makes finding your next street meal a breeze. Foodies demanded new features and The Eat St. App is excited to deliver:
- More accurate locations
- More food cart menus
- A “to-do” list of dishes to try later
- More video content from the Eat St. TV series
- The biggest street food database on earth
- More than 4,000 carts and trucks
The iPhone App is launching alongside Season 3 of Paperny Entertainment’s hit TV series, Eat St. where fans discover the most incredible food carts in North America and the UK, and then take it to the streets with the App to kick off your most delectable summer yet.
In ten seconds and three taps, the Eat St. mobile app for iPhone will locate and give directions to the most popular street food vendors in the area. Users can also search vendor listings by proximity, popularity and types of cuisine, and easily find the vendor’s hours, menu, specials and location based on GPS and vendor Twitter feeds. The best part, if the vendor’s appeared on the Food Network’s Eat St. television show, you can watch the segment right there inside of the app.
Every food truck and stand should claim their listings in the app, if one has been created by a customer. Vendors can manage their profile, changing and updating information, as needed. Food truck and food stand operators can easily create listings, if they’re not already listed.
I’ve recommended in previous articles that every vendor should take advantage of free mobile app listings. It’s difficult and time-consuming to establish profiles on multiple apps, so I highly recommend starting with the Eat St. mobile app for iPhone. It’s a great free marketing channel that allows you to push your Twitter feed directly to mobile app users.
Invoke hasn’t announced whether it will release a version of the mobile app for Android.
Download the Food Network’s Eat St. mobile app for iPhone at the App Store.
Invoke is an award winning digital innovation company that works with the world’s leading brands to bring meaningful web and mobile social applications and digital experiences to life. Based in Canada, with offices in New York, Invoke has gained national recognition for its accomplishments across a wide range of Fortune 500 brands, including The Walt Disney Company, Dove, EA, GAP, Wells Fargo, ViaCom, Jim Beam and the family of Piaggio scooter and motorcycle brands. For more information, visit http://www.invokemedia.com/
Paperny Entertainment Inc. is an independent Vancouver and New York based production company run by partners David Paperny, Audrey Mehler, and Cal Shumiatcher. It has garnered worldwide acclaim for its provocative, innovative, and entertaining television programming. From groundbreaking documentaries to reality television series to lifestyle programming, Paperny Entertainment excels in capturing the essence of human stories. For a full roster of productions or more information, please visit www.papernyentertainment.com.
Shaw Communications, Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.